Businesses are closing down due to the ongoing global pandemic and megastores that have existed for generations are also closing down one by one.
As more and more people are staying at home as much as possible, online shopping has grown exponentially. Ongoing trends and surveys have also indicated that online shopping is more likely to continue even after COVID-19.
Thus, now, more than ever, you need to promote your products and services online and get customers to pay you online whenever possible.
Benefits of Buying Products or Services Online
Unless you are the monopoly of the physical location and that your business has to be conducted at your premises like Dentist. Chances are you will be forced to sell online already, especially when customers do not come to your location anymore.
Customers simply shop online these days for the following reasons:
- Safer to stay at home during the pandemic period while people deliver the purchases
- Easier to get a cheaper price for commodities products
- Get more values out of their purchases especially services
Why Selling Online Could Be Better Than Offline
While the online selling competitions has grew tremedously, as much as online shopping. Buying Online is similar to buying Offline.
“Business has always been about Trust and Relationship.”
Here’s a few pointers that you might want to consider to improve your sales:
1) Educate Your Potential Customers Automatically
Building Trust and Relationship with them by providing more informational value in the form of a digital report (pdf), a webinar, a video, a blog at a one-time effort with no additional cost of resources on you.
2) You can Communicate 1-to-Many
Offline, you could only communicate 1-on-1 or 2 at a time, as your customers don’t come to you at the same time together. Online, you can teach any individual, any group, any time.
3) Filter Potential Customers
There will be prospects who are not your targeted audience, this will allow you to prioritize who you should focus. And at the same time, free your resources to serve more ideal clients.
4) Do NOT target to serve everyone.
Because on the internet, when you try to communicate with everyone, you are communicating with no one.
5) Automate the Whole Sales Process
From a Prospect first visit to your website to buying. This is why a Sales Funnel is an important aspect of a website – A Sales Funnel is designed to focus on getting a lead for follow up and eventually making a sale.
Sales Funnel For Offline to Online (O2O) Businesses
Having An Online Sales Funnel is For Anyone, Any Shops, any Professionals With a Product or Service to Sell, which includes the following small businesses and more:
- Auto Parts Store
- Business Consultants
- Financial Planners
- Gym Owners
- Hair Salons
- Insurance Agents
- Massage Parlors
- Mobile Phone Shops
- Pet Stores
- Pubs / Bars
- Push Carts
- Real Estate Agent
- Restaurant Operators
- Skin Care Products
Find out more how 17 Rockstars from various businesses listed above, provide 96 hours of training all for FREE here: